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Glossary of Printing Terms
A4 paper - Standard ISO paper size format, measuring 210mm x 297mm.

Bindery - The phase of the print job in which the job is finished - that is, where the printed sheet is manipulated into its final format by such processes as folding, stitching, gluing, and cutting.

Blanket - The blanket is a rubber printing pad which is fixed to the cylinder of an offset printing press. The printing plate transfers ink onto the blanket which, in turn, applies the image to the substrate.
See also: Offset printing, Substrate

Board - Heavier printing paper. The exact grammes per square metre (GSM) that mean a sheet is referred to as board, as opposed to paper, appears to vary between suppliers and printers. Over 200gsm - 300gsm, is a safe starting point.

Coated paper - Printing paper that has been coated with clay to give it a smooth and 'coated' look and feel. Finishes can be gloss, matte and silk, amongst others.
See also: Uncoated paper

Crop marks - Crop marks are are printed cutting lines on a printed sheet of artwork or completed print job. They are there to indicate where the publication should be trimmed.

Collate - The act of gathering sheets together in their correct order.

Color Separation - The division of colors of a continuous tone multicolored original or line copy into basic portions, each of which is to be reproduced by a separate printing plate.

Deboss - Debossing involves pressing an image into the sheet of paper to create an impression. Also known as tooling.

Die cut - Die cutting is the process whereby shapes are cut out of paper, or other substrates. Designers will generally have to specify a cutting grid, in their page layout or vector drawing program, that the printer will use as a guide for making the Die.

Dot gain - Dot gain is where the halftone dots of an image print larger than the size they were on the films or printing plates. This results in some loss of detail. Some degree of dot gain is an unnavoidable part of the printing process and there are settings in a number of desktop publishing tools to allow for this. Adobe Photoshop, in particular, has settings to allow for dot gain under it's color settings preferences.

DPI - is a measure of spatial printing or video resolution, in particular the number of individual dots or pixels within the span of one linear inch (2.54 cm.)

Embossing - In printing terminology, as opposed to the digital simulation of embossing, to emboss is to make a physical impression of a shape into the printing substrate, so that it projects beneath the surface.

Estimate - The estimated cost of a print job. Printers will only ever estimate a job, as the variables involved can be many. However, as long as the designer supplies the finished artwork in the correct format, the print job should not cost more than the estimate.

Finishing - The finishing process is made up of a number of post-press processes that may be applied to a document after the printing job has completed. This includes binding, folding and trimming.
A document which has not been cropped, varnished or bound may be referred to as unfinished.

Foil blocking - Foil stamping, or foil blocking, is a printing process whereby metalic foil is applied to the printing substrate via a heated die.

Creative Services

Graphic Design
Brand Development
Print Design
Outdoor/Collateral/POP
Online Media
Emarketing
Multimedia
Microsites
Web Design

Offset Printing

Corporate Annual Reports
Branding & Packgage Design
Corporate Identity
Public Relations Materials
Brochures / Catalogs / Booklets
Point of Sale / Direct Mail
Postcards / Flyers
Business Cards
Mailing Services

Web Development

Web Publishing
Intranet . Extranet
Front End Application
Digital Media Solutions
Flash Presentations
E-Commerce
Exterior / Interior Architecture
Animations / Models
Marketing Material

Large Format Printing

Corporate Event
Stands/Signs
Retail/Show Displays
Presentations
Out & Indoor Banners
Posters / Graphic Panels
Car Wraps
Wallpaper
Window Cling

We can produce high quality printing marketing materials. Whether you need a standard offset printing job or full color printing we can help you. If you need a custom printing job, Trukolors, Inc. Will make sure to provide you with high quality printing which will exceed your expectations of a true custom full color printing. We also provide Web Printing and Sheet fed in-house for all high end printing and large quantities. Also available we have our digital printing press for short-run printing. At Trukolors, we have more than 15 years of printing services experience. That lets us help you with your pre-press support and assist you prepare your printing files so they can be ready so we can give you a fast turnaround of all your printing projects. You can call us or email us to give you a printing quote or assist you with your next printing project

We not only offer custom offset color printing, we offer creative design services. We provide gang run print, some or our gang run printing services include Booklets, Bookmarks, Business Cards, Calendar, Door Hangers, Envelope, Flyers / Brochures, Greeting Cards, Letterhead, Notepads, Postcards, Posters, Presentation Folders, Rip Cards, Rolodex Cards, Sell Sheets, Stickers, Table Tent Cards, Tear Off Cards. Gang run Printing is a done by printing multiple printing jobs at the same time. We can offer the lowest full color printing because we specialize on Business Cards Printing, Postcards Printing, Brochures Printing, Flyers Printing, Door Hanger Printing and Poster Printing.